Marketing budget calculator
How much to invest in marketing based on your revenue and stage, and how to split it.
How it works
Common guidelines: 5 to 10% of revenue in B2B, up to 20% at launch. Indicative 70/20/10 split: proven channels / channels to optimise / experiments.
Results are for guidance only and do not replace professional advice.
Worked example
With the default values:
- Annual revenue400000
- Business stageGrowth (10%)
you get:
- Annual marketing budget€40,000.00
- Per month€3,333.33
- Proven channels (70%)€28,000.00
- Channels to optimise (20%)€8,000.00
Frequently asked questions
How does the “Marketing budget calculator” tool work?
Common guidelines: 5 to 10% of revenue in B2B, up to 20% at launch. Indicative 70/20/10 split: proven channels / channels to optimise / experiments.
What do I need to enter?
Just fill in: annual revenue, business stage, or your own percentage. The result updates as you type.
Can you give an example?
Annual revenue: 400000; Business stage: Growth (10%) → Annual marketing budget: €40,000.00; Per month: €3,333.33.
Is this calculator free, and is my data private?
Yes. HOD Calc is completely free with no sign-up. The calculation runs in your browser: nothing you type is sent or stored.