Conversion rate and revenue
Visitors, leads, sales: your conversion rates and revenue per visitor.
How it works
Conversion rate = sales / visitors × 100. Value per visitor = revenue / visitors: useful to know what an ad click is worth.
Results are for guidance only and do not replace professional advice.
Worked example
With the default values:
- Visitors18000
- Leads / add-to-carts900
- Sales270
- Average order value45
you get:
- Conversion rate1.5 %
- Visitor → lead5 %
- Lead → sale30 %
- Revenue€12,150.00
Frequently asked questions
How does the “Conversion rate and revenue” tool work?
Conversion rate = sales / visitors × 100. Value per visitor = revenue / visitors: useful to know what an ad click is worth.
What do I need to enter?
Just fill in: visitors, leads / add-to-carts, sales, average order value. The result updates as you type.
Can you give an example?
Visitors: 18000; Leads / add-to-carts: 900; Sales: 270; Average order value: 45 → Conversion rate: 1.5 %; Visitor → lead: 5 %.
Is this calculator free, and is my data private?
Yes. HOD Calc is completely free with no sign-up. The calculation runs in your browser: nothing you type is sent or stored.