E-commerce order profitability
What you really keep on an order after product, shipping, payment fees, ads and returns.
How it works
Profit = order excl. VAT − products − shipping − payment fees − ads − returns cost (rate × (shipping + 20% of order excl. VAT)).
Results are for guidance only and do not replace professional advice.
Worked example
With the default values:
- Average order (incl. VAT)68
- VAT (%)21
- Product cost24
- Shipping you pay5.9
- Payment fees (%)2.5
- Ad cost per order9
- Return rate (%)6
you get:
- Profit per order€14.57
- Net margin25.9 %
- Order excl. VAT€56.20
- Payment fees€1.70
Frequently asked questions
How does the “E-commerce order profitability” tool work?
Profit = order excl. VAT − products − shipping − payment fees − ads − returns cost (rate × (shipping + 20% of order excl. VAT)).
What do I need to enter?
Just fill in: average order, vat, product cost, shipping you pay, payment fees, ad cost per order. The result updates as you type.
Can you give an example?
Average order (incl. VAT): 68; VAT (%): 21; Product cost: 24; Shipping you pay: 5.9; Payment fees (%): 2.5 → Profit per order: €14.57; Net margin: 25.9 %.
Is this calculator free, and is my data private?
Yes. HOD Calc is completely free with no sign-up. The calculation runs in your browser: nothing you type is sent or stored.